Why NV Sir Made the Move to Byju's: Inside the Decision That Shook EdTech

Why NV Sir Made the Move to Byju's: Inside the Decision That Shook EdTech

When NV Sir announced he was joining Byju’s, the ripple could be felt across every classroom where dreams of IIT-JEE and NEET aren’t just buzzwords—they’re life missions. The news was impossible to escape. WhatsApp groups blew up, students nervously compared notes, YouTubers speculated for weeks. This wasn’t just about a teacher switching jobs. This was India’s most famous physics teacher—someone millions turned to every day—signing up with a giant that had already changed the face of digital education. If you want to understand modern education in India, you’ve got to understand this move.

Who Exactly is NV Sir and Why Does He Matter?

For lots of students, the name 'NV Sir' is just as significant as 'Einstein' or 'Newton.' His real name is Nitin Vijay, but hardly anyone calls him that. For two decades, NV Sir has been one of the kings of Kota—the city famous for coaching India’s smartest teens into the country’s toughest colleges. He built Motion Education in 2007 from scratch, growing it into a juggernaut for JEE and NEET prep. Even if you’ve never opened a Motion booklet, you’ve probably seen his viral YouTube lectures—or caught his unique ability to explain quantum physics in a way that doesn't feel like banging your head against a wall.

NV Sir isn’t just another teacher. Kota’s coaching scene is fierce. What separated him from the crowd? Here’s the thing: he combines sharp subject knowledge with a natural flair for connection. His lessons are peppered with jokes, real-life analogies, and stories from his own student days. His ‘micro-level’ doubt clearing turned him into a lifesaver for stressed-out teens. And Motion’s alumni list is packed with students who went on to AIR 1s in both JEE and NEET. Plenty of families even moved cities just to be closer to his classrooms. That’s rare—this is someone who’s changed the entire landscape with sheer teaching skill. In Indian education, he’s a celebrity, not just a school figure.

Think about this: Out of India’s 1.5 million annual JEE applicants and 2 million NEET hopefuls, more than 150,000 students enroll each year at Motion or its subsidiaries. Hundreds of thousands more watch his free lectures online. Forbes India named him among the nation’s top education entrepreneurs. He isn’t just a coach—he’s a movement. So, when someone as legendary as NV Sir leaves his own company to join a corporate EdTech brand, people pay attention.

The Real Reasons NV Sir Joined Byju’s

The rumors started even before the deal was public. NV Sir walked into Byju’s headquarters in April 2024, according to two staffers on the inside. Within a month, Motion announced a “strategic partnership” with Byju’s, but the details dropped hard and fast—he was moving in-house, leading the Science vertical for Byju’s entire live teacher division. Industry watchers instantly asked: “Why? After building Motion from scratch, why move under someone else's roof?”

There’s no single reason, but a collection of powerful changes in Indian education. Let’s unpack them:

  • Reach: Kota’s coaching model draws thousands of outstation students every year, but online, Byju’s pulls in a jaw-dropping 100 million registered users (as of June 2025). NV Sir always wanted to reach “every student, even the ones who can't travel.” This was now possible at a whole new level.
  • Technology: Motion had solid digital resources, especially post-COVID, but Byju’s tech stack is on another planet—AI-driven personalized lessons, multi-language support, instant doubt clearing 24/7. A source close to NV Sir said he’s passionate about using tech “not to replace teachers, but give them superpowers.”
  • Teacher Ecosystem: Byju’s pitched something wild: the chance to lead, train, and mentor hundreds of other teachers—building a ‘super faculty’ instead of working solo. NV Sir used to say, “Great teachers create more teachers.” This was his vision, scaled up at light speed.
  • Financial Security: After years as an entrepreneur, suddenly salaries for start faculty started hitting the stratosphere at places like Byju’s and Unacademy. According to The Economic Times, ‘star lecturers’ often sign packages up to ₹8-10 crore per year, with bonuses linked to results. While NV Sir remains pretty private about personal finances, people in the industry say this wasn’t about money alone—but it certainly didn’t hurt.
  • Motion and Byju’s: This is crucial—he didn’t ‘sell out’ or leave Motion high and dry. Instead, the deal means Motion gets access to Byju’s digital resources, while he moves to a role with national impact. Win-win from both sides.

When a journalist from The Print sat down with NV Sir in July 2024, he gave a telling quote: “Everything is changing—how students learn, how doubts are solved, even what skills will matter tomorrow. I want to shape that future, not just watch it from the sidelines.” If you read between the lines, it’s clear: impact, technology, and the scope to teach millions—these pulled him in much more than comfort or cash.

The numbers back this up. Here’s a snapshot of the difference in scale:

Motion (2024) Byju’s (2024)
Annual student enrollments 150,000 7,500,000
Active YouTube followers 2,300,000 11,800,000
Employees (inc. teachers) 1,400 19,000
What Does This Mean for Students and the Industry?

What Does This Mean for Students and the Industry?

Here’s what’s wild. When students heard about the move, emotions were all over the map—shock, excitement, fear, even betrayal for die-hard Kota loyalists. But with every change, there’s a wave of new opportunities too. NV Sir’s lectures, already famous for their ‘aha moments,’ are now available to any Byju’s subscriber. That means a tribal village kid in Chhattisgarh can access the exact teaching Kota toppers once fought for. No pressure to move cities or break the bank for hostels. This matters. As of July 2025, rural and small-city signups at Byju’s grew by nearly 19% compared to last year, a bump many pin on ‘the NV Sir effect.’

The content’s started to shift, too. Lessons are shorter and snappier—perfect for mobile users who watch on the bus to tuition or during power cuts. He regularly hosts “Doubt Buster” marathons livestreamed direct to app, where students submit questions in nearly a dozen regional languages. And for those prepping for JEE or NEET, there’s a new crop of problem sets co-created by NV Sir and other ex-Kota brains. It’s the best of both worlds: Kota’s legendary rigor, boosted by Big Tech algorithms.

For teachers, this move is a masterclass in reinvention. Indian teaching has always worshipped the classroom guru, chalk in hand, face-to-face with a hundred anxious teens. But now, a teacher isn’t just valued for what he knows, but how he can scale up, adapt to new gadgets, and create a ripple across the country. NV Sir’s move validates a massive truth—being digitally savvy plus emotionally connected is the new gold standard for educators.

Here are three tips I’d give students and parents right now:

  • If you’re worried about “losing touch” by moving to digital, try hybrid learning. Mix live Byju’s sessions with local ‘study circle’ meetups. That peer pressure and support are still game-changers.
  • Follow NV Sir’s new online content, but don’t treat it as magic. The real magic is how often you solve problems and persist through doubts. Use his structure to build daily study rituals, not just binge-watch lectures.
  • If you’re a teacher, look at this shift as a sign: Keep learning new digital skills. Whether it’s interactive quizzes, AI-driven reports, or personalized feedback, the teaching world is moving fast now.

The aftermath? Motion continues as a standalone, but now plugged into Byju’s technology. Kota’s coaching scene, once resistant to EdTech’s algorithms and app-based quizzes, has started embracing change. Rival companies like Allen and Unacademy are suddenly making big moves to expand video content and build all-star teacher rosters. For students, this means better content, more access, and—believe it or not—lower costs as competition heats up.

Industry experts like Sandeep Manocha, who heads Education Consulting Asia, predict that by 2027, nearly 60% of India’s top coaching content will be available online first. NV Sir’s move didn’t start this wave, but it’s pushed it into warp speed. Traditional ‘teacher as guru’ is making space for ‘teacher as influencer, mentor, creator.’ And with more teachers seeing the bigger canvas—reaching students in every district—quality will (hopefully) keep rising.

How NV Sir’s Shift Could Shape the Next Decade of Indian Education

The story isn’t just about one teacher, or even Byju’s. It’s about how education is changing in front of our eyes. When you see a Kota legend trading the chalk-and-talk grind for a camera, a studio, and a livestream audience of a million, you know you’re living through a turning point.

There’s plenty still up in the air. Byju’s has had its share of controversies—high pressure sales, layoff headlines, and student complaints about misleading advertising. NV Sir’s reputation isn’t just a shield—it’s a test. If his personal brand survives and even grows inside a much larger corporate machinery, it’ll show that good teachers are still the main draw, even in the age of big data. People trust faces; they follow stories, not just shiny apps. That’s a truth as old as learning itself.

At the same time, NV Sir’s influence is already spreading. Former students and teacher friends report that his management style is hands-on—even online. He demands “fewer slides, more stories,” less showing off, more building confidence in every student. There’s a new mentorship program for young Byju’s teachers who come from small towns and never got to ‘climb the coaching ladder’ in Kota. The hope is that these teachers can train others, multiplying impact across geographies, incomes, and even disabilities.

If this grand experiment works, you’ll see a future where the best teachers aren’t locked in big city studios, but accessible from remote tribal schools or refugee camps on the Indo-Bangladesh border. The new playbook? Use data smartly, teach heart-to-heart, and never forget that every screen hides a real kid, facing real pressure and hopes.

Will NV Sir regret swapping entrepreneur freedom for Byju’s big tent? Only time will tell. But by betting on national scale, smarter tech, and the power of shared learning, he’s giving students everywhere a reason to believe that anyone—no matter where they live—can get the country’s best education. That’s the kind of change worth paying attention to.